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BURBANK, Calif. & DULLES, Va., September 20, 2007 -
Dedicated to expanding its network and channel brands across multiple
platforms and connecting viewers with their favorite shows anytime and
anywhere, Disney-ABC Television Group and AOL today announced the
availability of full-length episodes of popular primetime shows on AOL
Video. Delivered via a co-branded version of ABC.com's Emmy-winning
broadband player, full episodes of ABC programs are available today at http://video.aol.com
and beginning next week will feature ABC's new
fall lineup of programming. The agreement marks the first time ABC's
primetime programming has been made available on a major portal and is
also the first time a major portal has offered a full feature version of
a broadcast network's online video player.
Additionally, the two companies will team to offer select short form
programming from ABC via an embedded short-form player, which will debut
on AOL later this year. The short-form programming featured on the
embedded player will include both original and derivative content from
ABC.
“We're excited to
partner with AOL on this groundbreaking agreement which not only expands
the reach of our quality programming, but ensures the finest online
viewing experience available through our own broadband player,”
said Anne Sweeney, co-chair, Disney Media Networks and president,
Disney-ABC Television Group. “As we experiment
with new ways to grow our digital business, we remain focused on finding
smart, new methods to connect viewers to the content they want and
brands they love on the platforms they choose. This deal not only
provides additional viewing opportunities for our consumers, but also
gives our affiliates and advertisers another way to reach our audience
and associate with our powerful network brands.”
“We're excited to be
working with ABC to make their Emmy-winning programming available on AOL
in time for the start of the fall season,”
said Randy Falco, Chairman and CEO of AOL. “AOL
is committed to connecting consumers with the widest selection of high
quality video on the web and with the addition of ABC, AOL Video is the
only destination with agreements to offer free streaming primetime
programming from all four major television networks.”
New episodes of ABC series offered free to consumers on AOL the day
after their broadcast premieres include: “The
Bachelor” (premieres online Tuesday,
September 25); “Big Shots”
(premieres online Friday, September 28); “Brothers
& Sisters” (premieres online Monday,
October 1); “Carpoolers”
(premieres online Wednesday, October 3); “Cavemen”
(premieres online Wednesday, October 3); “Dancing
with the Stars” (premieres online Tuesday,
September 25); “Desperate Housewives”
(premieres online Monday, October 1); “Dirty
Sexy Money” (premieres online Thursday,
September 27); “Eli Stone”
(online premiere TBD); “Grey's
Anatomy” (premieres online Friday, September
28); “Lost”
(online premiere TBD); “MEN IN TREES”
(premieres online Saturday, October 13); “October
Road” (online premiere TBD) “Private
Practice” (premieres online Thursday,
September 27); “Pushing Daisies”
(premieres online Thursday, October 4); “Samantha
Who?” (premieres online Tuesday, October 16)
and “Ugly Betty”
(premieres online Friday, September 28). Generally, four episodes per
series will be available at any given time.
Combining sleek, modern design and user-friendly functionality with
geo-targeting ability, the ABC.com broadband player on AOL will be
co-branded with an "ABC.com on AOL" message alongside the local ABC
affiliate's station ID based on the individual user's geographic
location. Individual episodes viewed online will feature up to three
interactive advertisements from one national sponsor, as well as an
additional local ad insertion. ABC will continue to sell national
advertising for the broadband player and local affiliates will continue
to be responsible for local ad sales. Since the broadband player
launched on ABC.com in September 2006, over 140 million episodes of ABC
primetime series have been initiated by users, and to date, ABC
affiliates covering 80% of the country have launched or are committed to
launch the players on their own websites.
“Based on the success ABC affiliates have had
online in the past year since launching the broadband video player on
their own sites, we believe this initiative with AOL offers tremendous
potential for increased exposure and promotional opportunities for local
stations,” said Ray Cole, chairman, ABC
Television Affiliates Association. “We look
forward to working together with ABC and AOL to break new ground in the
digital distribution arena.”
Disney-ABC Television Group is home to all of The Walt Disney Company's
worldwide entertainment and news television properties. The Group
includes the ABC Television Network, Disney Channel's
worldwide portfolio of kids' channels, ABC
Family and SOAPnet; as well as television production and syndication
divisions ABC Studios, Disney-ABC Domestic Television and Disney-ABC
International Television. Disney-ABC Television Group also manages the
Radio Disney Network in addition to the Company's
equity interest in Lifetime Entertainment Services and A&E Television
Networks.
AOL is a global Web services company that operates some of the most
popular Web destinations, offers a comprehensive suite of free software
and services, runs one of the country's largest Internet access
businesses, and provides a full set of advertising solutions. A
majority-owned subsidiary of Time Warner Inc., AOL LLC is based in
Dulles, Virginia. AOL and its subsidiaries also have operations in
Europe, Canada and Asia. Learn more at AOL.com.
Contacts
Disney-ABC Television GroupKaren Hobson, 818-569-7789Karen.Hobson@disney.comorAOLDerick
Mains, 650-937-2603Derick.Mains@corp.aol.com