YELLOWPAGES.COM Launches New PC-to-Mobile Functionality
Consumers Can Share Information Between PCs and Mobile Handsets
New Year's Revelers Encouraged to Use New Feature to Hail Taxis Ahead of Time
Pasadena, California, December 28, 2006
Calling a cab after popping the cork is now as simple as a 10-second countdown. Just in time for New Year's Eve, party-goers can look up the number to taxi services on YELLOWPAGES.COM (www.yellowpages.com) and text message the listing to their cell phones for easy reference following the champagne toast (or toasts).
YELLOWPAGES.COM, a joint venture of AT&T and BellSouth, today announced the launch of a new "Send to Mobile" site feature that allows consumers to send search results directly to their mobile handsets for future use.
Additionally, they can access www.yellowpages.com directly from their mobile phone web browser and search a mobile-optimized version of the YELLOWPAGES.COM site for taxis or any other local business services they need during the holiday season.
Research shows that the December celebratory season is the year's busiest for looking up the number to taxi cabs. More searches to YELLOWPAGES.COM for taxi companies and cabs were made in December 2005 than in any other month of that year.
"Our aim is to deliver our robust database of local businesses in the ways that consumers want to access them when they need something, while bringing our advertisers increasingly meaningful and relevant opportunities to reach consumers," said Charles Stubbs, president and CEO of YELLOWPAGES.COM. "This new Send to Mobile feature and our mobile search application deliver on that commitment."
The YELLOWPAGES.COM Network received more than 1 billion consumer searches for local information in 2006.
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About YELLOWPAGES.COM
YELLOWPAGES.COM LLC is a joint venture operation of AT&T and BellSouth Advertising and Publishing Corporation. Formed in late 2004, the company has recently launched the new YELLOWPAGES.COM site. The YELLOWPAGES.COM Nationwide Network provides exposure to up to 34 million monthly unique visitors for business information (comScore Media Metrix, October 2006).
*The unique visitor number for the YELLOWPAGES.COM Nationwide Network (Custom Entity) includes unduplicated visitors for the following sites: YELLOWPAGES.COM, AOL Yellow Pages, Switchboard, Yahoo! Local, Yahoo! Yellow Pages and AnyWho. YELLOWPAGES.COM advertisers receive exposure across Network sites.
About AT&T
AT&T Inc. is one of the world's largest telecommunications holding companies and is the largest in the United States. Operating globally under the AT&T brand, AT&T companies are recognized as the leading worldwide providers of IP-based communications services to business and as leading U.S. providers of high speed DSL Internet, local and long distance voice, and directory publishing and advertising services. AT&T Inc. holds a 60 percent ownership interest in Cingular Wireless, which is the No. 1 U.S. wireless services provider with 58.7 million wireless customers. Additional information about AT&T Inc. and AT&T products and services is available at http://www.att.com.
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