Amazon.com Holiday Delight-O-Meter Returns

More Than 33 Million Items Already Ordered from Amazon Sites Worldwide This Holiday Season

SEATTLE, Nov 23, 2005 (BUSINESS WIRE) -- Amazon.com, Inc. (Nasdaq:AMZN) today announced the return of the Holiday Delight-O-Meter, which first debuted during the 2000 holiday season. This year's Delight-O-Meter, which appears in the right column of the Amazon.com home page (www.amazon.com), tracks the approximate number of items ordered from Amazon's sites worldwide. It launched today with more than 33 million items ordered since November 1, 2005.

Amazon.com is preparing for its biggest holiday season ever, and while most retailers are closed Thanksgiving Day, Amazon's Web sites will be open. Rather than fight crowds over the long Thanksgiving weekend, customers can utilize convenient features such as the recently launched Gift Central, with over 40 gift guides from leading consumer magazines, to find all the perfect gifts from the comfort of their homes while the Thanksgiving turkey is in the oven.

Additionally, customers can take advantage of Amazon Prime, and Free Super Saver Shipping, to save money and ensure that their gifts get delivered in time for the holidays.

NOTE: The Delight-O-Meter should not be viewed or used as a predictor of revenue or other financial information relating to Amazon.com. The Delight-O-Meter is updated continually, but lags actual items ordered depending on the item.

2005 Amazon.com Holiday Picks

In what is expected to be its biggest holiday season ever, the Electronics, Beauty, Toys, Jewelry, and Home & Garden stores will be among Amazon.com's busiest. The following are great gift ideas from Amazon editors (prices as of Nov. 21 and are subject to change):

Electronics

Creative Zen Sleek 20 GB MP3 Player, $229.99

Sony Cybershot DSCT5 5.1MP Digital Camera with 3x Optical Zoom (Silver), $332.49

Pepper Pad Internet Media Player, $807.49

Beauty

Philosophy Holiday Rescue Hot Cocoa & Marshmallow Gift Set, $25

Laura Mercier Kits -- Mini Lip Glace Set, $40

Lovely Sarah Jessica Parker Eau de Parfum Spray, 3.4 oz, $62

Jewelry & Watches

Philip Stein Teslar Watch, $446

Sterling InStyle Hoops by Shaesby, $85

14k White Gold Diamond Open Circle Pendant (1/3 ct tw), $250

Home & Garden

Bodum 3020-16US Espresso Granos, $419.99

Back to Basics TEM500 Egg & Muffin 2-Slice Toaster and Egg Poacher, $39.99

Nostalgia Electrics CFF-900 Stainless-Steel Chocolate Fondue Fountain, $68.50

Apparel & Accessories

Necessary Objects for The O.C. Junior's Turtleneck Cap Sleeve Sweater, $38

Pritti Women's Wool 10 Button Short Peacoat, $49.99

Kooba Chiara Handbag in Ivory, $525

Tools & Hardware

Leatherman 830039 New Wave with Leather Sheath, $69.85

Karcher K245 Electric Pressure Washer, $89.99

Black & Decker BDL400S BULLSEYE Crosshair 90-Degree Auto Leveling Laser, $34.94

Sports & Outdoor

Mio Fit Heart Rate Watch, $49.99

Swiss Army Golf Tool with Callaway Golf Balls, $34.99

Premium Diamond Suited Poker Chip Set, $49

Books

A Million Little Pieces, by James Frey, $10.46

Saving Fish from Drowning, by Amy Tan, $14.82

The Truth with Jokes, by Al Franken, $16.62

Music

Confessions on a Dance Floor, Madonna, $10.99

Born to Run: 30th Anniversary 3-disc Set, Bruce Springsteen, $28.98

Thanks for the Memory ... The Great American Songbook IV, Rod Stewart, $13.49

DVD

March of the Penguins, $16.98

Star Wars, Episode III -- Revenge of the Sith (Widescreen Edition) (2005), $17.99

Arrested Development -- Season Two (2004), $21.97

Holiday Shipping

Amazon.com is the home of great shipping options. For convenient and effortless shopping customers can take advantage of a popular new program called Amazon Prime. For $79 a year, customers receive free two-day express shipping on qualifying items, and overnight delivery for only $3.99. Amazon Prime benefits can be extended to up to four family members living in the same household and there is no minimum purchase required and no need to consolidate orders.

Additionally, customers can save money and be assured that their packages will arrive on time for the holidays by using Amazon.com's convenient Free Super Saver Shipping.

For delivery by December 24, the following guidelines apply (for items with 24-hour availability):

-- Dec. 16: Last day to order items using Free Super Saver Shipping on qualifying orders over $25.

-- Dec. 19: Last day to order items using Guaranteed Standard Shipping. For only $3.99 more than Standard Shipping, Amazon.com will guarantee delivery by Dec. 24.

-- Dec. 20: Last day to order items using Two-Day Shipping.

-- Dec. 21: Last day to order items using One-Day Shipping.

-- Dec. 22: Last day to order select items using Guaranteed Accelerated Delivery.

About the Delight-O-Meter

The Delight-O-Meter tracks the approximate number of items ordered from Amazon.com and third-party sellers at www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.fr, www.amazon.co.jp, www.amazon.ca, as well as Amazon.com-owned items, such as books, music and DVD/video products, ordered at Syndicated Stores domains (such as www.borders.com) and from Amazon.com's stores at www.target.com.

The Delight-O-Meter excludes certain items, including items ordered from www.joyo.com, Amazon gift certificates, items ordered through catalogs and items not owned by Amazon.com ordered through non-Amazon.com domains -- such as www.target.com. The Delight-O-Meter is not adjusted for items ordered that are subsequently canceled or returned.

This year's Delight-O-Meter launched on November 23, 2005, with a count of over 33 million items ordered since November 1, 2005. The Delight-O-Meter is updated continually, but lags actual items ordered depending on the item. The Delight-O-Meter should not be viewed or used as a predictor or indicator of revenue or other financial information relating to Amazon.com.

About Amazon.com

Amazon.com, Inc., (Nasdaq:AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. Amazon.com seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as beauty, health and personal care, jewelry and watches, gourmet food, sports and outdoors, apparel and accessories, books, music, DVDs, electronics and office, toys and baby, and home and garden.

Amazon.com and its affiliates operate seven retail Web sites: www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.fr, www.amazon.co.jp, www.amazon.ca, and www.joyo.com.

As used herein, "Amazon.com," "we," "our" and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward-Looking Statement

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to potential future losses, significant amount of indebtedness, competition, management of growth, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions, and strategic transactions, foreign exchange rates, system interruption, consumer trends, inventory, limited operating history, government regulation and taxation, fraud, and new business areas. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the year ended December 31, 2004, and all subsequent filings.

SOURCE: Amazon.com, Inc.

Amazon.com, Inc., Seattle
Media Relations, 206-266-7180
www.amazon.com/pr