Amazon.com Launches New Gifting Experience for Customers to Discover and Manage Year-Round Gift-Giving

Daily Gift Recommendations from the Editors of DailyCandy

SEATTLE--(BUSINESS WIRE)--Nov. 7, 2005-- Exclusive Gift Guides from More than 40 Top Consumer and Lifestyle Magazines; and Amazon's first-ever Gift Organizer to Help Customers Plan Purchases and Track their Giving Year-Round

Amazon.com, Inc. (Nasdaq: AMZN) today announced the launch of "Gift Central," an innovative new site experience designed to organize and streamline customers' gift-giving this holiday season and beyond. Amazon has also teamed with DailyCandy.com to offer customers "Today's Gift," daily shopping-themed articles with accompanying gift ideas written by the editors of DailyCandy exclusively for Amazon.com.

Today's Gift from DailyCandy: The editors of DailyCandy have assembled clever and quirky gift ideas for the holiday season by shopping Amazon.com's 32 stores. Each day, customers will find a new article, written in DailyCandy's signature informative and entertaining voice. In line with their strict editorial policy, DailyCandy will not receive any compensation from Amazon.com for these recommendations or sales of featured products.

"DailyCandy knows what's great about shopping, and Amazon knows how to make shopping great. We're hoping to provide Amazon's holiday customers with the same fun and inspired ideas we give DailyCandy readers every day," said Peter Sheinbaum, CEO, DailyCandy, Inc.

Gift Guides: Amazon has also teamed with more than 40 top magazines to create a host of exclusive, hand-selected Gift Guides from the editors of Bon Appetit, Cargo, Cosmopolitan, Domino, Dwell, Entertainment Weekly, Esquire, Fitness, GQ, Harper's BAZAAR, Lucky, Marie Claire, Parenting, Popular Mechanics, Real Simple, Scientific American and Self, among others. In addition to browsing by magazine, customers can shop the Gift Guides by:

Product category (Apparel, Kitchen, Jewelry, and Camera & Photo, to name a few)
Recipient (Mom, Sweetheart, Urban Sophisticate, Design Addict and more)
Price (Under $25, Under $50, Under $75, as well as Luxury gifts)
Special Purpose (Stocking Stuffers, Corporate Gifts and Gift Exchange)

Designed to deliver unparalleled convenience to Amazon customers, the Gift Organizer is a virtual "gift assistant" to manage year-round gift-giving. Gift Organizer enables customers to build their own Gift Recipient List, selecting relevant gifting occasions for each special person such as birthday, anniversary, graduation, Valentine's Day, etc. Based on each recipient, the Gift Organizer links directly to Wish Lists, offers gift recommendations, saves gift ideas, and tracks gifts already purchased.

"Amazon understands that our customers appreciate low prices, great selection and convenience--especially during the holiday season," said Kathy Savitt, vice president, Amazon.com. "This year, we set out to create a set of gift-giving tools to help customers discover and buy the perfect gift for everyone on their list, for all occasions."

Customers can reach Gift Central from the Amazon.com home page and at www.amazon.com/giftcentral.

About DailyCandy.com

DailyCandy http://www.dailycandy.com, based in New York City, is the addictive free e-mail publication that always has the scoop on what's hot, new, and undiscovered (designers, restaurants, destinations, products). There are nine daily editions: New York, Los Angeles, Chicago, San Francisco, Boston, Dallas, London, Washington, D.C. and Everywhere (the national edition). There are also three weekly editions: DailyCandy Kids, which is for parents, is published on Thursdays; DailyCandy Travel is sent to all readers on Saturday; and DailyCandy Deals, which delivers sale offers selected by DailyCandy editors, is published on Tuesdays

About Amazon.com

Amazon.com, Inc., a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. Amazon.com seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as beauty, health and personal care, jewelry and watches, gourmet food, sports and outdoors, apparel and accessories, books, music, DVDs, electronics and office, toys and baby, and home and garden.

Amazon.com and its affiliates operate seven retail Web sites: www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.fr, www.amazon.co.jp, www.amazon.ca, and www.joyo.com.

As used herein, "Amazon.com," "we," "our" and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward Looking Statement

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to potential future losses, significant amount of indebtedness, competition, management of growth, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions, and strategic transactions, foreign exchange rates, system interruption, consumer trends, inventory, limited operating history, government regulation and taxation, fraud, and new business areas. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the year ended December 31, 2004, and all subsequent filings.

CONTACT: Amazon.com Media Relations, 206-266-7180 SOURCE: Amazon.com