Amazon.com Launches Jewelry & Watches Stores Internationally Amazon.jp, Amazon.de and Amazon.co.uk Launch Jewelry & Watches
Stores
SEATTLE--(BUSINESS WIRE)--Aug. 6, 2007--Each quarter, an
increasing number of Amazon.com's (Nasdaq:AMZN) millions of customers
are shopping the Amazon.com Jewelry & Watches store, and now Amazon
customers in the United Kingdom, Germany and Japan can too. With the
recent launches of the Jewelry & Watches store on Amazon.co.uk,
Amazon.de and Amazon.jp, international customers can now experience
purchasing jewelry and watches online the Amazon way -- with ease and
convenience, great selection and low prices.
"We are thrilled to be able to offer our international customers
the opportunity to purchase jewelry and watches online," said Peter
Lai, Director, Amazon.com Jewelry & Watches. "Customers love
Amazon.com's outstanding selection and low prices, and we know our
customers in the United Kingdom, Germany and Japan will too."
In addition to these new launches, Amazon.com's second quarter
2007 jewelry sales increased significantly with diamond sales
increasing 260 percent, color gemstones sales increasing 169 percent
and sterling silver sales increasing 107 percent. And with the
addition of new brands such as Miss Sixty, Crislu and Sajen,
Amazon.com's Jewelry & Watches store saw its most successful Mother's
Day to date.
Women's watch sales increased 100 percent, citing top-selling
brands such as Movado, Cartier, Omega, Tag Heuer, Baume Mercier and
Invicta. Amazon.com's Watch store also expanded its brand selection by
adding Avirex, Marc Ecko, Nautica, Elle, Penguin and Technomarine.
Every piece of jewelry sold by Amazon.com is inspected by jewelry
professionals to verify quality attributes and ensure an excellent
product. Customers will find detailed product specifications about
each of the piece's components, including gemstones, settings and
metal stamps. A Learning Center provides buying guides for pearls,
diamonds, precious metals, and watches. Loose stones are independently
certified to be a specific cut, clarity, color, shape and weight.
Finally, the store provides all of the tools and helpful information
that Amazon.com customers know and love, such as Customer Reviews, Top
Sellers lists, So You'd Like To guides and Listmania lists.
About Amazon.com
Amazon.com, Inc. (Nasdaq:AMZN), a Fortune 500 company based in
Seattle, opened on the World Wide Web in July 1995 and today offers
Earth's Biggest Selection. Amazon.com seeks to be Earth's most
customer-centric company, where customers can find and discover
anything they might want to buy online, and endeavors to offer its
customers the lowest possible prices. Amazon.com and other sellers
offer millions of unique new, refurbished and used items in categories
such as health and personal care, jewelry and watches, gourmet food,
sports and outdoors, apparel and accessories, books, music, DVDs,
electronics and office, toys and baby, and home and garden.
Amazon and its affiliates operate websites, including
www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp,
www.amazon.fr, www.amazon.ca, and www.joyo.com.
As used herein, "Amazon.com," "we," "our" and similar terms
include Amazon.com, Inc., and its subsidiaries, unless the context
indicates otherwise.
Forward-Looking Statements
This announcement contains forward-looking statements within the
meaning of Section 27A of the Securities Act of 1933 and Section 21E
of the Securities Exchange Act of 1934. Actual results may differ
significantly from management's expectations. These forward-looking
statements involve risks and uncertainties that include, among others,
risks related to competition, management of growth, new products,
services and technologies, potential fluctuations in operating
results, international expansion, outcomes of legal proceedings and
claims, fulfillment center optimization, seasonality, commercial
agreements, acquisitions and strategic transactions, foreign exchange
rates, system interruption, significant amount of indebtedness,
inventory, government regulation and taxation, payments and fraud.
More information about factors that potentially could affect
Amazon.com's financial results is included in Amazon.com's filings
with the Securities and Exchange Commission, including its Annual
Report on Form 10-K for the year ended December 31, 2006, and all
subsequent filings.
CONTACT: Amazon.com
Amazon Media Hotline, 206-266-7180
SOURCE: Amazon.com, Inc.
