Apple’s First Retail Store in Australia Opens in Sydney on Thursday, 19 June

SYDNEY—18 June, 2008—Apple’s first retail store in Australia will open on George Street in Sydney on Thursday, 19 June at 5:00 p.m. Located in the heart of the city’s shopping district, the Apple Store® Sydney features two floors dedicated to Macs and iPods and a third floor entirely dedicated to service, including the world’s largest Genius Bar for free advice and personal training through Apple’s popular One to One membership.

“We are thrilled to bring the unique Apple retail experience to Australia,” said Ron Johnson, Apple’s senior vice president of Retail. “This breathtaking new store will be the ultimate place for the people of Sydney to shop, learn and be inspired.”

The Apple Store Sydney has more than 80 Macs and 60 iPods available for customers to experience hands-on, as well as an incredible range of third party products. The store’s knowledgeable staff includes more than 125 locally hired Specialists, Creatives and Geniuses who are ready to share their expertise and offer customers personalised instruction on everything from getting started with a Mac® to building their own web page, creating a podcast or making a digital movie.

Every Apple® retail store offers customers great ways to get the most out of their Mac and iPod®, such as free advice at the Genius Bar, popular in-store workshops and special programs for kids. Customers can also book a free appointment with a Personal Shopper to get expert buying advice or help selecting the perfect gift for everyone on their list. The hands-on Apple retail store experience gives customers a chance to test-drive Apple’s entire product line including the all-new MacBook Air™, the world’s thinnest notebook, as well as the widescreen iPod touch.

The Apple Store Sydney also brings Pro Labs to Australia, offering free, in-depth training on Apple’s professional creative applications for digital photography, music production and video editing including Final Cut Pro®.

Nearly 350 million people have visited Apple retail stores since they opened in May 2001. Apple now operates 215 retail stores in six countries including Australia, the US, UK, Japan, Canada and Italy.

The Apple Store Sydney is located at 367 George Street, one block North of the Queen Victoria Building.

Apple ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh. Today, Apple continues to lead the industry in innovation with its award-winning computers, OS X operating system and iLife and professional applications. Apple is also spearheading the digital media revolution with its iPod portable music and video players and iTunes online store, and has entered the mobile phone market with its revolutionary iPhone.

Press Contacts:
Fiona Martin
Apple
fmartin@asia.apple.com
+61 02 9641 8230

John Marx
Apple
jmarx@asia.apple.com
+61 02 9641 8399

NOTE TO EDITORS: For additional information visit Apple’s PR website.

Apple, the Apple logo, Mac, Mac OS, Macintosh, Apple Store, iPod, MacBook Air and Final Cut Pro are trademarks of Apple. Other company and product names may be trademarks of their respective owners.