News Release
COCA-COLA NORTH AMERICA STRENGTHENS HISPANIC MARKETING LEADERSHIP
TEAM
Reinaldo Padua Named Assistant Vice President
of Hispanic Marketing
ATLANTA, May 28, 2008 -
Reinaldo Padua was recently named assistant vice president of Hispanic
Marketing for Coca-Cola North America (CCNA). Padua will be responsible
for leading CCNA's Hispanic marketing strategy and program execution.
"The addition of Reinaldo to our Hispanic marketing team is
fundamental to our plans to extend our strong presence and growth
within the Hispanic community," said Katie Bayne, chief marketing
officer, Coca-Cola North America. "Hispanic consumers have always
been critical to Coca-Cola and Reinaldo brings a deep understanding
of the richness of the culture and how to communicate most effectively
with the Hispanic community."
Padua joins the company from the Zyman Group, an international marketing
strategy consulting firm, where he was a managing consultant for several
global clients in the food, beverage, retail and insurance industries.
While at Zyman Group, he led projects that helped clients identify
and capture the existing opportunities in the U.S. multicultural market
to maximize growth at the brand and portfolio levels. Prior to joining
Zyman Group, Padua held key marketing positions with Procter &
Gamble and Kraft Foods in Latin America and BeliSouth in the US.
Padua has more than 12 years of experience in multicultural marketing,
general marketing strategy, product management, and market research
for global consumer package goods and telecommunications companies.
Born and raised in Venezuela, Padua holds an MBA from Duke University's
Fuqua School of Business and bachelor's degrees in Systems Engineering
and Business Administration from Universidad Metropolitana in Venezuela.
About The Coca-Cola Company
The Coca-Cola Company is the world's largest beverage company, refreshing
consumers with more than 450 sparkling and still brands. Along with
Coca-Cola®,
recognized as the world's most valuable brand, the Company's portfolio
includes 12
other billion dollar brands, including Diet Coke®, Fanta®,
Sprite®, Coca-Cola Zero®,
vitaminwater, Powerade®, Minute Maid® and Georgia Coffee®.
Globally, we are the No.1
provider of sparkling beverages, juices and juice drinks and ready-to-drink
teas and
coffees. Through the world's largest beverage distribution system,
consumers in more
than 200 countries enjoy the Company's beverages at a rate of 1.5
billion servings a
day. With an enduring commitment to building sustainable communities,
our Company
is focused on initiatives that protect the environment, conserve resources
and enhance
the economic development of the communities where we operate. For
more information
about our Company, please visit our website at www.thecoca-colacompany.com.
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