25th December, 2003
'QOO' CELEBRATES ITS FIRST ANNIVERSARY
'QOO' CELEBRATES ITS FIRST ANNIVERSARY
THE MOST PREFERRED BRAND AMONG TEENS
Bangkok,
December
25, 2003 -
On its first anniversary in Thailand, 'Qoo' held a party to celebrate. Qoo's first year has given it plenty of reasons to hold a party; it has become the most preferred juice brand among Thai teens and has reached 38 million consumers, or about 60% of the population nationwide.
"According to AC Nielsen, the overall ready-to-drink fruit juice category is worth about 3.5 billion baht and has experienced 16% growth during the past 12 months. Within this category, the medium segment has had the highest growth, nearly doubling this year. Qoo is the key driver of this segment's growth," said Arpaporn Samabhandhu, Group Brand Manager of Coca-Cola Thailand.
Arpaporn continued, "The introduction of Qoo Pinku Berry in August was a real milestone for Qoo, it was after this that Qoo's brand preference doubled among Thai teens to become the most preferred fruit juice drink brand in Thailand."
"Qoo has had such a warm reception here because of its great taste, nutritious formulation, and high quality production and packaging standards. Also, 'Qoo Aerobics' the latest Qoo TV commercial, promotes healthy active lifestyles for teens, which is in line with today's teen lifestyles. In order to give consumers the opportunity to gain a first-hand Qoo experience, we launched a sampling program offering one million free samples to consumers who join aerobic dancing events with the Qoo mascot that were held around Bangkok," added Arpaporn.
"We are committed to offering Thai consumers the best and most popular Qoo flavors. Before we launch any new Qoo product, we do extensive research to ensure that it is in line with the demands of variety-seeking Thai consumers," concluded Arpaporn.
Qoo fans can choose from three fruit flavors, orange, grape and pinku berry, which are available in 300ml cans, 250ml and 1 litre tetra packs at modern trade & traditional outlets nationwide.
|
