11th December, 2003
WESTFIELD SHOPPINGTOWNS AND THE COCA-COLA COMPANY DEBUT COCA-COLA RED LOUNGES IN CHICAGO AND LOS ANGELES
WESTFIELD SHOPPINGTOWNS AND THE COCA-COLA COMPANY DEBUT COCA-COLA RED LOUNGES IN CHICAGO AND LOS ANGELES
Innovative Space Designed to Promote Youth Sharing and Discovery
Los Angeles, CA,
December
11, 2003 -
The Coca-Cola Company in concert with Westfield Corporation Inc., a global operator of shopping centers, announced today the premiere of Coca-Cola Red Lounges in two Westfield Shoppingtown properties. The first Coca-Cola Red Lounge opened at Westfield Hawthorne Shoppingtown in Vernon Hills, IL on December 6. The second lounge opens December 12 at Westfield Topanga Plaza in Los Angeles.
The youth-influenced Coca-Cola Red Lounges are experiential spaces where teens can hang out and learn about new music, movies and games. The Coca-Cola Red Lounge features custom-built furniture, a media wall with plasma screens, sound domes to focus the content, and glass-front vending machines stocked with Coca-Cola, Sprite, Dasani, Minute Maid juices, as well as numerous other Coca-Cola beverages.
"Westfield is constantly looking for innovative and relevant ways to enhance the shopping experience and research tells us that teens will be excited about this unique area designed especially for them," said Todd Putman, Executive VP Marketing for Westfield. "This is a great place where they can have fun, stay on the leading edge of music, movies and games, be safe with friends, and more importantly feel welcomed."
Developed by the Rockwell Group, the Coca-Cola Red Lounge features unique programming specifically developed for teens by FUSE, G4, Sony, ESPN Video Games and Twentieth Century Fox. Coca-Cola and Westfield will also create excitement in the Red Lounge by hosting special events that link into teens' interests and by surprising patrons with gifts and prizes during select shopping periods.
"The Coca-Cola Red Lounge is a great example of the experience-based innovation we are bringing to our customers and the marketplace," said Tom Boyle, Vice President, Innovation, The Coca-Cola Company. "Our goal was to design a place where teens can relax in comfort, hang out with friends, socialize and enjoy great entertainment."
The Rockwell Group is an award winning architecture and design firm based in New York City. The firm is recognized for creating unique and engaging spaces that are characterized by innovative ideas, inventive use of materials, and memorable experiences. Ranging from cultural facilities, hotels, restaurants and entertainment destinations, the firm's current and past projects include Cirque du Soleil at Walt Disney World in Orlando, Florida; W New York; Nobu restaurant in New York; the Motown Museum Center, in collaboration with ARO; Kodak Theatre, the permanent home of the Academy Awards; the Mohegan Sun casino in Uncasville, Connecticut; and the set design for the Tony Award-winning Broadway musical, "Hairspray".
Westfield America, Inc. is the United States subsidiary of Westfield America Trust (ASX: WFA), the second-largest property trust listed on the Australian Stock Exchange. WFA owns a majority interest in the Westfield America portfolio of 66 centers, branded as Westfield Shoppingtowns. Westfield Shoppingtowns are home to over 8,900 specialty stores and encompass more than 68 million square feet in the states of California, Colorado, Connecticut, Florida, Illinois, Indiana, Maryland, Missouri, Nebraska, New Jersey, New York, North Carolina, Ohio and Washington.
The Coca-Cola Company is the world's largest beverage company. Along with Coca-Cola, recognized as the world's best-known brand, The Coca-Cola Company markets four of the world's top five soft drink brands, including Diet Coke, Fanta and Sprite, and a wide range of other beverages, including diet and light soft drinks, waters, juices and juice drinks, teas, coffees and sports drinks. Through the world's largest distribution system, consumers in more than 200 countries enjoy the Company's beverages at a rate exceeding 1 billion servings each day. For more information about The Coca-Cola Company, please visit our website at www.coca-cola.com.
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