Dell Reduces Prices Again on OptiPlex Corporate Desktops

Dell Reduces Prices Again on OptiPlex Corporate Desktops

Dell Computer Corporation (Nasdaq:DELL), the world's leading direct computer systems company, today announced price reductions up to 11 percent across its OptiPlexTM  desktop PC line.

Today's price cuts come as a result of component cost reductions and direct model efficiencies gained through growth in internet sales and online technical support delivery. These efficiencies helped Dell significantly reduce operating expenses across the OptiPlex line by 13 percent over the last year. Dell has consistently cut OptiPlex prices an average of once each month in 1998, maintaining a price leadership position among the major corporate and institutional desktop PC vendors.

"While our competitors try to duplicate our direct model, we are taking it to the next level,"said Joe Marengi, senior vice president and general manager of Dell's Relationship Group. "The customer is the ultimate beneficiary. Our direct business model allows us to give our customers what they want, when they want it, at a great price." "

OptiPlex desktop PCs incorporate industry-standard technologies in a stable platform for business and institutional customers who require manageability, reliability and performance in their networked environments. In industry analyst ZD Market Intelligence's recent Projected Market Monitor report, Dell ranked as the leading PC provider to U.S. businesses with more than 500 employees during the third quarter of this year with a market share of 29.8 percent.

Sample OptiPlex configurations and prices:

OptiPlex GX1p - Intel® Pentium®  II processor 400MHz, 128MB ECC 100MHz SDRAM, 10GB EIDE HD, 17X minimum/40X maximum CD-ROM, 8MB integrated video SGRAM, integrated 3Com®  10/100 NIC, factory-installed Microsoft® Windows NT®  4.0, Dell 1000LS 17-inch (15.9-inch v.i.s) monitor, medium profile desktop chassis - reduced 9 percent, from $2,199 to $1,999 OptiPlex GX1 - Intel Pentium II processor 350MHz, 64MB 100MHz SDRAM, 6.4GB EIDE HD, 14X minimum/32X maximum CD-ROM, 4MB integrated video SGRAM, integrated 3Com 10/100 NIC, factory-installed Microsoft Windows®  95, low profile desktop chassis - reduced 7 percent, from $1,399 to $1,299. With a Dell 1000LS 17-inch (15.9-inch v.i.s.) monitor, price is $1,573.OptiPlex G1 - Intel Celeron®  processor 333MHz, 32MB SDRAM, 4.3GB EIDE HD, factory-installed Microsoft Windows 95, low profile chassis - reduced 11 percent, from $959 to $849. With a Dell 800F 15-inch (13.8-inch v.i.s.) monitor, price is $1048.

OptiPlex systems come with a standard three-year limited warranty* with next-business-day on-site service**. Current OptiPlex PCs carry the NSTL Hardware Tested Year 2000 Compliant logo, are Windows 2000-ready and integrate many of the latest industry-standard technologies as part of its OpenManageT systems management strategy to help customers manage their network operating expenses.

More information on OptiPlex products and pricing can be found on Dell's web site.

Ranked No. 125 among the Fortune 500®  companies and No. 363 in the Fortune Global 500, Dell Computer Corporation is the world's leading direct computer systems company, based on revenues of $16.8 billion for the past four quarters. Dell designs, manufactures and customizes products and services to customer requirements and offers an extensive selection of software and peripherals. Information on Dell and its products can be obtained through its toll-free number 1-800-388-8542 or by accessing the Dell World Wide Web site at www.dell.com.