11th July, 2008
Orange and BIC® launch the BIC® phone in France, the simple cell phone that is 100% ready to go.
The BIC® phone is ready to go! It comes with 60 free minutes, the battery charged,
and the SIM card already in place.
With the BIC® phone, you pay as you go, with a prepaid “mobicarte” refill card.
The BIC® phone is easy to use since it focuses on cell phone basics: sending
and receiving calls and SMS.
The BIC® phone pack will be easy to find. It will be sold over the counter, in
major supermarkets and local convenience stores (tobacco shops, newsstands, train
stations, airports…), and will be available on 7 August 2008, at
a suggested retail price of €49 including tax. The BIC® phone will be sold in
Metropolitan France only.
Available in citrus orange and lime green, with innovative packaging, the BIC®
phone will appeal to consumers who like easy-to-use and pay as you go products.
It also meets specific phoning requirements, serving as a back-up phone if needed
(e.g. a second line when advertising the sale of an apartment, a car ... which
leaves the main phone line free).
The Orange and BIC® partnership brings an original and high-quality offer that
is designed for everyone. Orange provides its technical knowledge about telephone
and service quality, while simplicity and quality at the right price have been
BIC® values for over 50 years.
The BIC® phone offer in detail:
The BIC® phone offer includes 60 free minutes, valid for 2 months from the time
the phone is activated.
In order to receive all 60 minutes of free time, clients must identify themselves
to Orange service agents.
The telephone number, which is included in the pack, is valid for at least 12
months from the time the phone is activated.
The handset is manufactured by TCL which distributes its products under the "Alcatel"
brand.
Suggested retail price: €49 including tax.
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