P&G Diapers Announces Package Count Changes CINCINNATI, Dec. 10, 2002 - Procter & Gamble Baby Care, makers of Pampers® and Luvs® brand diapers, confirmed today that effective Feb. 24, 2003 it will reduce the number of diapers in a package and list prices to match similar moves by a major competitor, who began shipping their lower counts and list prices in October. P&G announced its intention to make this change to retail customers in late September. Net, after this February change, the list price per diaper will be roughly equal to September levels.
P&G recognizes the importance of offering consumers a good everyday value for our products. Our research shows that both price per package and price per diaper are important to consumers. To avoid a misperception of consumer value, during the October through February transition before new pack counts begin shipping, we have made short term investments in our promotion program to maintain a competitive value on Luvs and Pampers. We expect this temporary promotion to last until the new pack counts and list prices begin to ship in February.
P&G Baby Care's strategy is to provide products with outstanding consumer value - the combination of product performance and price - to meet consumers' needs. That strategy is clearly working well for the business and consumers today.
Pampers is Procter & Gamble's number one selling global brand. For more than 40 years, Pampers has been helping to improve life for parents and babies, and today is the world's top selling diaper brand. Our Baby Care business is inspired by babies, created by Pampers. To learn more about Pampers and tips for caring for your baby, go to www.Pampers.com
P&G is celebrating 165 years of providing trusted quality brands that make every day better for the world's consumers. We market nearly 300 brands - including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Bounty®, Pringles®, Folgers®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Actonel®, Olay® and Clairol Nice 'n Easy® - in more than 160 countries around the world. The P&G community consists of nearly 102,000 employees working in almost 80 countries worldwide. Please visit www.pg.com for the latest news and in-depth information about P&G and its brands.
