It Takes Two! Pampers(R) Partners With 'The Twin Set Moms,' Authors of a New Book, to Help Moms of Multiples Share, Survive and ThrivePampers Will Provide Special Offers and Unique Online Content Aimed at Moms of
Twins
CINCINNATI, July 25, 2008 /PRNewswire/ -- There are many resources for new
parents who have questions about their babies or want advice and tips from
other moms, but few are aimed specifically at parents of twins or multiples.
Pampers, a leader in baby care for more than 40 years, is helping to fill this
void by partnering with authors Christina Boyle Cush and Cathleen Stahl, known
as the "Twin Set Moms," for the launch of their new book "Twin Set," available
nationwide starting July 22. Pampers will feature exclusive content from the
book on its Web site as well as offer a free copy of Twin Set, along with
valuable coupons redeemable for more than $20 worth of Pampers products
especially for moms of twins for a limited time only at www.pampers.com/twins
(Photo: http://www.newscom.com/cgi-bin/prnh/20080725/CLF018 )
The twin birth rate has increased 74 percent since 1980 and an estimated
1.3 million sets of young twins are expected in the U.S. by 2010*. The twin
trend is evident with recent multiple births from celebrities including
Angelina Jolie, Julia Roberts, Patrick Dempsey, Sean "Diddy" Combs, Dennis
Quaid, Marcia Cross and Jennifer Lopez.
Understanding that parenting is an uplifting and rewarding experience in
itself, Pampers also recognizes that parents of multiples face unique joys and
challenges -- and that many tried-and-true parenting strategies might not
translate to twins. The authors of the new "Twin Set" book are both moms of
twins themselves and the book serves as an essential guide to savoring, not
just surviving, life as time-crunched moms of multiples. Filled with "real
world" advice, tips and a few laughs compiled from national surveys of
hundreds of moms of multiples, as well as insight from doctors and
specialists, the book provides a parent-to-parent support network in addition
to solution-oriented advice in a fun and relatable approach.
"Parents of twins go through twice as many diapers and wipes than parents
of single babies, so the products they use really have to stand up to the
task," said Kirk Perry, North American vice president and general manager for
Pampers. "Pampers is excited to work with the Twin Set Moms and to continue to
provide valuable resources for parents and babies -- including parents of
twins and multiples -- via Pampers products and Pampers.com ."
According to the Twin Set Moms, many tried-and-true parenting strategies
don't translate to twins and even basic tasks like diaper changes can be more
challenging with two. However, with the right tools and products, it's one
less thing for moms to worry about. New Pampers Swaddlers Sensitive diapers
feature a wetness indicator on the outside of the diaper that changes from
yellow to blue when the baby has wet the diaper so that mom knows exactly when
her child has wet. They are hypoallergenic with a touch of aloe and feature
Air Dry for ultra breathability so air gets to baby's skin.
"No one understands what a mom of multiples goes through better than other
moms of twins, but even with the twin birth rate soaring, it can be hard to
find experts who 'get it,'" said Christina Boyle Cush, co-author of "Twin
Set." "Pampers cares about addressing this often overlooked community of moms
and we couldn't be more thrilled to partner with them."
The Pampers Web site ( www.pampers.com/twins ) will feature tips, more
information on the "Twin Set" book and special offers especially for moms of
twins, who can request $20 in valuable coupons including one free jumbo pack
of Pampers diapers. As a special limited-time offer, Pampers will provide a
free copy of Twin Set with every coupon pack.
About Pampers(R)
Pampers is a trademark of Procter & Gamble (NYSE: PG) and the company's
largest global brand and is the world's top-selling diaper brand. Our
business is inspired by babies and toddlers, created by Pampers. For more
information on Pampers and the Pampers Parenting Institute, visit
www.pampers.com
About Procter & Gamble (NYSE: PG)
Three billion times a day, P&G brands touch the lives of people around the
world. The company has one of the strongest portfolios of trusted, quality,
leadership brands, including Pampers(R), Tide(R), Ariel(R), Always(R),
Whisper(R), Pantene(R), Mach3(R), Bounty(R), Dawn(R), Pringles(R), Folgers(R),
Charmin(R), Downy(R), Lenor(R), Iams(R), Crest(R), Oral-B(R), Actonel(R),
Duracell(R), Olay(R), Head & Shoulders(R), Wella, Gillette(R), and Braun. The
P&G community consists of over 135,000 employees working in over 80 countries
worldwide. Please visit www.pg.com for the latest news and in-depth
information about P&G and its brands.
* According to the Centers For Disease Control and the National Center for
Health Statistics
SOURCE Procter & Gamble
07/25/2008
CONTACT: Lauren Yacker, lyacker@painepr.com, or Cherie Whyte,
cwhyte@painepr.com, both of PainePR, +1-949-809-6774, for Pampers
9167 07/25/2008 08:00 EDT http://www.prnewswire.com
