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 Home > Procter-Gamble Press Release > 2008  
Procter-Gamble Press Releases
22nd July, 2008

Cascade with the Grease Fighting Power of Dawn Helps Families Conserve Water and Time

Cascade with the Grease Fighting Power of Dawn Helps Families Conserve Water and Time

Smart Spending Helps Families Make the Most out of Their Household Essentials

CINCINNATI, July 22 /PRNewswire-FirstCall/ -- In today's cash-strapped economy, people are looking for opportunities to save time and money. Some families are not only reconsidering gas consumption and cutting back on certain food purchases, but they're searching for more value in the products they purchase for their home. For example, Cascade with the Grease Fighting Power of Dawn cleans so well there's no need to pre-wash, allowing you to help save time and water.

Home and family expert and author of "Simplify Your Household," Tara Aronson, shares her tips on how to get the most value out of your household products and where it's ok to cut back:

1. Cheaper isn't always better: It's tempting to purchase products that are on sale, but you may be doing yourself a disservice as these products may not be the most effective and can result in double the work. Find products that offer you great value like Cascade with the Grease Fighting Power of Dawn, which has the trusted power of Cascade with the grease-fighting power of Dawn. It delivers an excellent wash and cleans so well, there's no need to prewash your dishes. A product like this helps conserve water and can save you money in the long run.

2. Purchase a water filter rather than bottled water: Based on averages from an American Water Works Association survey, a 24-pack of half-liter bottles at Costco Wholesale, a bargain at $6.97, would be consumed by one person in six days compared to a little more than 0.001 cent for a day's worth of tap water that adds to just about 51 cents a year. If families spend their money on a water filter they can potentially save up to $400 a year.

3. Bulk up: Buy your family's essentials - paper towels, laundry detergent in bulk - to use less packaging and help save money at the same time.

4. Clothes call: If the label reads "Dry Clean", not "Dry Clean Only", it may be hand-washable. If the garment is simply constructed without lining or delicate trim; has no sequins or beads glued to the fabric; and is not open-weave or loosely woven, give it a try. Hand-wash only with gentle fabric wash and follow the label instructions.

By following these simple tips and making smart decisions consumers can save money on household essentials without breaking the bank.

The Cascade family of products also includes: Cascade ActionPacs, Cascade Complete gel and powder, Cascade Crystal Clear plus ShineShield and Cascade Plastic Booster. Cascade with the Grease Fighting Power of Dawn is available in gels and powders, and in the following scents: Fresh, Lemon, Orange, and Orchard Splash. All pricing, distribution, promotion and shelving is at the sole discretion of the retailer. To learn more about Cascade please go to www.cascadeclean.com.

About Procter & Gamble

Three billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers(R), Tide(R), Ariel(R), Always(R), Whisper(R), Pantene(R), Mach3(R), Bounty(R), Dawn(R), Gain(R), Pringles(R), Folgers(R), Charmin(R), Downy(R), Lenor(R), Iams(R), Crest(R), Oral-B(R), Actonel(R), Duracell(R), Olay(R), Head & Shoulders(R), Wella(R), Gillette(R), and Braun(R). The P&G community consists of 138,000 employees working in over 80 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

Contact: Krystina Fisher, MS&L 212-468-4357 Krystina.fisher@mslpr.com Susan Baba, P&G 513-983-1138 Baba.so@pg.com SOURCE Procter & Gamble 07/22/2008

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