Bounty Announces Launch of Bounty's Promise, a National Contest for Dads & Daughters

Contest Supports Ed Gordon's Daddy's Promise Initiative, Celebrates the Bond between Fathers and Daughters

CINCINNATI, July 15 /PRNewswire/ -- Bounty(R) paper towels launched today "Bounty's Promise," a nationwide search for dads and daughters who exemplify the special father/daughter bond. "Bounty's Promise" is part of Bounty's title sponsorship of Ed Gordon's Daddy's Promise initiative. During Father's Day Weekend 2009, selected winners will receive an all-expense paid trip to New York City and a prize package. The prize package includes VIP tickets to the Daddy's Promise Dance; a dining experience and a Bounty cooking demonstration at B. Smith's restaurant in New York's theater district; a father & daughter salon visit; afternoon tea at the American Girl Boutique and Bistro; a shopping spree; air and ground transportation; and hotel accommodations in Manhattan.

Moms and loved ones can visit bountyspromise.com to nominate their favorite father and daughter duo by submitting a photo of the father and daughter and including a caption (50 words or less) telling Bounty why the special dad and daughter deserves to win the Bounty's Promise contest.

"Bounty is proud to announce the Bounty's Promise contest and to support Daddy's Promise in creating a national conversation celebrating the unique role fathers and father figures play in the journey girls take to womanhood," says Darice Thompson, Bounty assistant brand manager. "Bounty understands the importance of supporting initiatives aimed at celebrating and strengthening families within the African American community."

Launched on June 12, 2008 by television journalist, Ed Gordon, Daddy's Promise is designed to engage the African American community in the positive relationship that can and should exist between fathers/ father figures and daughters. The initiative encourages fathers to be active in their daughter's lives. As title sponsor, Bounty is committed to helping families clean up the little messes and spills in life so they can focus on the quality time that makes the father/daughter relationship strong, loving, fun and enduring.

"Fathers play a crucial role in their daughters' success, both personal and professional," says Ed Gordon. "We want to acknowledge the tremendous impact that the father-daughter bond can have in helping girls grow into resilient, confident women and to facilitate the first steps in establishing healthy relationships between girls and the men who help raise them."

Consumers can visit bountyspromise.com to nominate their favorite father and daughter. They can also visit daddyspromise.com for more information about the initiative.

About Bounty

Bounty has been America's most popular paper towel for over 30 years. In the U.S., P&G offers the following premium two-ply paper towel products: Bounty Select-a-Size; Bounty White; Bounty Extra Soft; Bounty Glass & Surfaces; Bounty Fun Prints; Bounty Designer's Touch; Bounty Home Decor; and Bounty Cooking. Additionally, P&G offers Bounty Basic, a quality one-ply paper towel as well Bounty Quilted Napkins. Procter & Gamble sells Bounty in the United States, Puerto Rico, and Canada. For more information on Bounty, visit http://www.quickerpickerupper.com.

About Procter & Gamble (NYSE: PG)

Three billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers(R), Tide(R), Ariel(R), Always(R), Whisper(R), Pantene(R), Mach3(R). Bounty(R), Dawn(R), Pringles(R), Folgers(R), Charmin(R), Downy(R), Lenor(R), Iams(R), Crest(R), Oral-B(R), Actonel(R), Duracell(R), Olay(R), Head & Shoulders(R), Wella, Gillette(R), and Braun. The P&G community consists of almost 140,000 employees working in over 80 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

SOURCE Bounty 07/15/2008

CONTACT: Leslie Bardo of Burrell Communications, +1-312-297-9752, lbardo@burrell.com, for Bounty; or Dewayne Guy of Procter & Gamble, +1-513-634-3587, guy.d@pg.com

3756 07/15/2008 12:15 EDT http://www.prnewswire.com