Varian, Inc. Selects SAP to Enhance Customer Sales and Service
Global Technology Company Selects mySAP™ CRM for Single, Integrated View of Customer Service and Sales
ANAHEIM, Calif. - December 08, 2003 - SAP AG (NYSE: SAP) today announced that Varian, Inc. has selected mySAP™ Customer Relationship Management (mySAP CRM) to enhance the effectiveness of its customer service and sales activities and to standardize processes across its global business units. Varian, Inc.'s selection of the newest version of mySAP CRM follows an extensive evaluation process and is based on the solution's ability to integrate information previously housed in different legacy systems. With the selection, Varian, Inc. joins the growing number of companies opting for the superior integration capabilities and lower total cost of ownership provided by mySAP CRM over the limited point solutions from traditional CRM providers.
With manufacturing locations in North America, Europe and the Pacific Rim, Varian, Inc. is a global technology company that builds leading edge tools and solutions for diverse, high-growth applications in life science and industry. The growth of its business over many years through the introduction of new products, entry into new markets and acquisition activity has resulted in diverse sales and service systems. By deploying mySAP CRM across its diverse businesses, product lines and geographic locations, Varian, Inc. will be better able to consolidate its customer information systems, provide up-to-date information on customer activity across all business lines and enable more consistency in sales and service processes.
"To be more effective and efficient in dealing with our customers, we needed a single vendor platform that tied together all of our customer management information in one view, standardizing our customer sales and service activities on a global scale," said Ed McClammy, senior vice president, chief financial officer and treasurer, Varian, Inc.
With the solution's interaction center capabilities, Varian, Inc. employees will have access to real-time analytics and call center agents will have a comprehensive view of all relevant customer interaction information. Mobile service capabilities with mySAP CRM enable service employees in the field access to up-to-date customer information to address on-site customer needs.
In addition, the sales management capabilities of mySAP CRM will facilitate coordination of sales, communications and other activities across multiple business lines and departmental units. Sales representatives in the field and call center representatives will have more ability to generate real-time quotes, based on the solution's ability to integrate with Varian, Inc.'s back-end systems, financial reporting and other operating information. Mobile sales capabilities support the field sales force with up-to-the-minute, customer-specific information to respond to customer needs and answer important questions while at the customer site. mySAP CRM also will allow Varian, Inc. to reach customers with more relevant and timely marketing materials.
"Varian, Inc. has built its business on outstanding products and customer service, and its selection of mySAP CRM to achieve its global customer relationship strategy is further proof of the strength of our integrated CRM solution," said Bill McDermott, CEO and president, SAP America, Inc. "The market continues to embrace mySAP CRM because it delivers exactly what today's businesses are looking for -- a best of suite solution that redefines customer relationship management as a core part of their enterprise business processes and relegates point solutions to the past."
About SAP
SAP is the world's leading provider of business software solutions. Through mySAP™ Business Suite, people in businesses around the globe are improving relationships with customers and partners, streamlining operations and achieving significant efficiencies throughout their supply chains. The unique core processes of various industries, from aerospace to utilities, are supported effectively by SAP's 23 industry solution portfolios. Today, more than 20,500 customers in over 120 countries run more than 67,500 installations of SAP software. With subsidiaries in over 50 countries, the company is listed on several exchanges, including the Frankfurt stock exchange and NYSE under the symbol "SAP." (Additional information at http://www.sap.com)
About Varian, Inc.
Varian, Inc. is a major supplier of scientific instruments, vacuum technologies, and specialized contract electronics manufacturing services. These businesses serve a broad range of life science and industrial customers worldwide. The company manufactures in 15 locations in North America, Europe, and the Pacific Rim and employs some 4,300 people. Varian, Inc. had fiscal year 2003 sales of $848 million. Additional information about Varian, Inc. is available at www.varianinc.com.
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