Toyota Motor Sales (TMS), U.S.A., Inc.,
will offer live webcasts of the Toyota, Scion and Lexus press conferences during
the 2004 North American International Auto Show (NAIAS) in Detroit.
Journalists and consumers will be able to watch live streaming video of the
press conferences through the TMS pressroom and consumer websites. After the
press conferences, journalists and consumers also will be able to watch a replay
of the events via archived video through the same sites.
The Toyota press conference will feature the debuts of both the all-new Highlander
Hybrid sport utility vehicle (SUV) and a full-size pickup concept truck. The
Highlander Hybrid will join the popular Prius sedan as the second vehicle in
the Toyota Division model lineup to feature Hybrid Synergy Drive. The gas-electric
Highlander Hybrid will arrive in about a year. The full-size pick-up concept
truck will offer a glimpse into the future direction of Toyota trucks. The press
conference will be held at 1:55 p.m. EST, Sunday, Jan. 4 at the Riverview Ballroom
in COBO Center and can be seen live through the following sites.
* Journalists: http://pressroom.toyota.com
* Consumers: http://www.toyota.com
Scion, the new marque from TMS will stage the world premier of the Scion tC
sports coupe at its press conference. Sales of the tC, designed specifically
for the U.S. market, will begin in June 2004 and will coincide with the national
launch of the Scion brand. The Scion press conference will be in the Riverview
Ballroom in COBO Center on Monday, Jan. 5 at 12:00 p.m. EST and can be seen
through the live simulcast at the following web sites.
* Journalists: http://pressroom.scion.com
* Consumers: http://www.scion.com
Lexus will stage the world premier of the third-generation GS series luxury
sport sedan in Detroit. The all-new more powerful GS will showcase the industry's
most advanced technology and offer a glimpse of a new direction in Lexus styling.
Lexus also will introduce its RX Hybrid, the world's first luxury hybrid SUV.
The reveal will be held at 8:30 a.m. EST, on Tuesday, Jan. 6 at the Riverview
Ballroom in COBO Center. The Lexus press conference, as well as live 24/7 streaming
video from the Lexus NAIAS display between Jan. 4 and Jan. 19, can be seen live
through the following web sites.
* Journalists: http://pressroom.lexus.com
* Consumers: http://www.lexus.com
Due to limited seating in the Riverview Ballroom and as an added convenience
to those attending the NAIAS Press Days, all three press conferences will be
broadcast live on large screens from the Toyota display on the show floor.
