19th December, 2000
Toyota Stages World Premiere of "Matrix"
Toyota will stage the world premiere of its all-new "Matrix" at a press conference at the 2001 North American International Auto Show in Detroit.
Matrix combines the functionality of an SUV, the style, image and performance of a sports car and the affordability of a subcompact sedan. According to Don Esmond, Toyota Division senior vice president and general manager, Matrix is the result of listening carefully to what is most-important to young new-car buyers.
"Young buyers want vehicles that are high in image, and, high in functional utility," Esmond said. "The problem is that utility and image have always come at a price out-of-range for most young buyers. Matrix will be active, accommodating, adaptable and, most important, affordable."
The Toyota press conference will be held at the Toyota/Lexus display on the floor of Cobo Hall at 11:30 a.m., Monday, Jan. 8.
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