July 25, 2008 - Torrance, CA - Toyota Motor Sales (TMS), U.S.A., Inc.,
announced new manufacturer's suggested retail prices (MSRP) today for 13 select
2009 Toyota and Scion vehicles. The overall average MSRP for the 13 models increases
by $181, or 0.81 percent.
Toyota
The 2009 Avalon full-size sedan adds to its value with additional standard
equipment that includes driver and front passenger active headrests, Brake Assist,
traction control, Vehicle Stability Control (VSC), and a satellite radio ready
color-keyed SDARS antenna and prewire. The base MSRP for Avalon will range from
$27,845 for the XL grade to $35,185 for the premium Limited grade. Overall,
Avalon prices will increase $520, or 1.7 percent.
The 2009 FJ Cruiser Sport Utility Vehicle (SUV) adds driver and front passenger
active headrests, roll-sensing curtain airbags, a VSC cut-off switch, front
map light, and a driver-side vanity mirror as standard equipment. The FJ also
adds three new colors - - non-metallic Black, Silver, and Iceberg White with
all-white monochromatic finish. The base MSRP for the FJ Cruiser will range
from $23,320 for the 4x2 V6 with a five-speed automatic transmission to $24,910
for the 4x4 V6 automatic. Overall, the price of the 2009 FJ Cruiser increases
by $275, or 1.1 percent.
For 2009, the Land Cruiser full-size SUV adds factory privacy glass on the
rear side and quarter windows as standard equipment. The base MSRP for the Land
Cruiser will be $64,755, representing an increase of $655, or 1.0 percent.
The base MSRP for the 2009 4Runner SUV will range from $28,640 for the 4x2 SR5
V6 to $39,360 for the 4x4 Limited V8. On average the MSRP for the 2009 4Runner
increases by $225, or 0.7 percent.
The base MSRP for the 2009 Highlander mid-size SUV will range from $27,600
for the Base front-wheel-drive model with a V6 engine and five-speed automatic
transmission to $34,520 for the Limited four-wheel-drive V6 with a five-speed
automatic. The overall average MSRP for Highlander will increase by $47, or
0.2 percent. The base MSRP for the gas-electric Highlander Hybrid will range
from $34,700 for the two-row, four-wheel-drive with intelligence base model
to $41,020 for the three-row, four-wheel-drive with intelligence Limited. The
overall average MSRP for the Highlander Hybrid increases by $518, or 1.4 percent.
The base MSRP for the 2009 Sienna van will range from $24,540 for the seven-passenger
front-wheel-drive CE grade to $37,865 for the all-wheel-drive XLE Limited. The
average base MSRP for Sienna will increase $100, or 0.4 percent.
The base MSRP gas-electric Prius Hybrid will range from $22,000 for the Standard
grade to $24,270 for the Touring grade. The overall average price for Prius
will increase $500, or 2.2 percent.
The 2009 Corolla sedan will receive a price adjustment increase of $100, or
0.6 percent. The base MSRP will range from $15,350 for the Base grade with a
five-speed manual transmission to $20,050 for the XRS grade with a five-speed
automatic transmission.
A price adjustment for the 2009 Matrix will increase its MSRP by $100, or 0.5
percent. The base MSRP will range from $16,290 for the 4x2 Standard grade with
a five-speed manual transmission to $21,950 for the 4x2 XRS with a five-speed
automatic.
The 2009 Camry sedan will receive an MSRP adjustment reflecting an increase
of $225, or 1.0 percent. The base MSRP will range from $19,145 for the Camry
four-cylinder with a five-speed manual transmission to $28,695 for the XLE V6
with a six-speed automatic. The gas-electric Camry Hybrid will receive a price
adjustment increase of $500, or 1.9 percent. The new MSRP will be $26,150.
Scion
After its introduction last year, the Scion xD carries over unchanged. The
manual transmission xD will have an MSRP of $14,650, reflecting an increase
of $100, or 0.7 percent. The automatic transmission model will be $15,450 representing
an increase $100, or 0.7 percent.
The effective dates for each vehicle's pricing will vary as many will correspond
with their on-sale date. Scion xD pricing went into effect on July 14 and Sienna
pricing on July 24. Pricing for the Prius, RAV4, FJ Cruiser, 4Runner and Land
Cruiser will become effective on August 1. Avalon pricing will take effect on
August 11 while pricing for the Highlander and Highlander Hybrid will become
effective August 25. Prices for previously launched 2009 vehicles (Corolla,
Matrix, Camry and Camry Hybrid) will become effective with North American production
beginning August 25 and Japan-sourced vehicles arriving on or after August 25.
Effective with vehicles processed on or after July 14, 2008 the amount of delivery,
processing and handling fees (DPH) increased by $60 on all Toyota Division vehicles
and $50 on all Scion vehicles. The DPH for Toyota Division vehicles is now $720
for passenger cars and $745 for light trucks. The DPH for all Scion vehicles
is $670. The DPH fee for vehicles distributed by Southeast Toyota and Gulf States
Toyota may vary.
SERIES PRICE CHANGE % CHANGE
Corolla +100 0.6%
Matrix +100 0.5%
Prius +500 2.2%
Camry Gas +225 1.0%
Camry HV +500 1.9%
Avalon +520 1.7%
FJ Cruiser +275 1.1%
Sienna +100 0.4%
4Runner +225 0.7%
Highlander Gas +47 0.2%
Highlander HV +518 1.4%
Land Cruiser +655 1.0%
Scion xD +100 0.7%
