Yahoo! And Hallmark Deliver Electronic Greetings To Yahoo! Mail Users
Leading Internet Guide Links Up with Leading Greeting Card Company to Provide Electronic Greetings Service
SANTA CLARA, Calif. -- Dec. 29, 1997 --
Yahoo! (www.yahoo.com) today announced an
agreement with Hallmark Cards, Inc. to provide users with
direct access to electronic greetings from the Hallmark
Connections Shop (www.hallmarkconnections.com). People
looking for a fun new way to reach out to friends and family
over the Internet can now use Yahoo! Mail (mail.yahoo.com)
and Yahoo! People Search to quickly and conveniently access
and send electronic greetings for every occasion. The new
feature provides millions of Yahoo!® users access to
approximately 1,700 Hallmark electronic greetings, over
1,500 of which are free as part of a grand opening offer,
that can be sent to anyone with an e-mail address.
"Providing users with a new way to express themselves and
reach other people is a logical extension of our
communication tools," said Jeff Mallett, senior vice
president of Business Operations at Yahoo!. "By teaming up
with Hallmark, the recognized leader in personal expressions
products, we can now offer our users a convenient way to
send creative, personalized greetings from a trusted brand
to friends and family around the world."
"With millions of daily visitors, Yahoo! is the perfect
distribution medium for us to introduce our electronic
greetings to a vast, new online audience," said Mary
McClure, vice president, Consumer Product Technology at
Hallmark. "This agreement represents the combination of two
of the best brands on or off the Web."
Send Greeting Cards Quickly and Easily
Now individuals in the process of sending e-mail through
Yahoo! Mail or looking up an e-mail address in People Search
have the option to click on the Hallmark Electronic
Greetings link and browse through a wide selection of
Hallmark electronic greetings. The greetings include funny,
playful greetings as well as more serious, thoughtful
sentiments. There are also specific greetings tailored to
holidays and special interests. In addition, users can send
a variety of animated greetings, which feature sound and
motion almost like a mini-movie.
Yahoo! is promoting Hallmark‚s electronic greeting
service through an extensive advertising and promotional
campaign on the main Yahoo! site (www.yahoo.com), Netscape
Guide by Yahoo! and VISA Shopping Guide by Yahoo!.
About Hallmark
Founded in 1910, Hallmark Cards, Inc. is the world‚s
leading creator and marketer of greeting cards and personal
expressions products. Hallmark has a creative group of more
than 740 artists and writers -- the best and largest
creative staff in the world. The company, which offers more
than 40,000 products at any one time, publishes products in
30 languages and distributes them to more than 100
countries.
Today, Hallmark is at the forefront of
consumer-technology initiatives and has partnership
agreements with leading technology companies including
Microsoft and Wire Networks, Inc. Worldwide sales in 1996
were $3.6 billion. More information about Hallmark is
available on the corporate Web site at www.hallmark.com.
About Yahoo!
Yahoo! Inc. (NASDAQ:YHOO) is a global Internet media
company that offers a network of branded Web programming
that serves millions of users daily. As the first online
navigational guide to the Web, www.yahoo.com is the single
largest guide in terms of traffic, advertising, household
and business user reach, and is one of the most recognized
brands associated with the Internet. Yahoo! Inc. provides
targeted Internet resources and communications services for
a broad range of audiences, based on demographic,
key-subject and geographic interests. Yahoo! is
headquartered in Santa Clara, Calif.
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Press Contacts:
Lindsay Walsh
NRG PR
415-827-7026
lindsay@nrgpr.com
Jennifer Hwang
Yahoo! Inc.
408-731-3362
jenhwang@yahoo-inc.com
Kathi Nestor Mishek
Hallmark
816-274-7630
kmishe1@hallmark.com
