Yahoo! Makes Holiday Shopping Easier

SANTA CLARA, Calif. -- Nov. 24, 1997 -- Every year people around the nation gear up for the holiday shopping season. Shoppers brave weather conditions, over-crowded stores, traffic snarls and tight parking conditions -- all to get the ideal gifts for loved-ones, friends and colleagues. This holiday season, Yahoo!® offers shoppers an alternative - the VISA Shopping Guide by Yahoo!. And to help shoppers find gifts at good values, Yahoo! is introducing new features for the VISA Shopping Guide, including a "personal shopper" service and special discounts.

"People are beginning to shop online more and more," said Elizabeth Collet, manager of online commerce at Yahoo!. "Shopping on the Internet is fast and easy, and it allows individuals to conveniently shop in the comfort of their home or office anytime of the day or night. By providing a directory of online merchants as well as other time-saving and informational resources, the VISA Shopping Guide by Yahoo! provides the ideal starting point to help shoppers find what they want quickly and easily."

Comprehensive Guide to Shopping
The VISA Shopping Guide by Yahoo! provides an ideal solution for shoppers who are short of time or want to avoid crowds during the holidays. Using the guide, individuals can shop from home or at the office - anywhere with an Internet connection, 24-hours a day. The VISA Shopping Guide features 27 different categories to browse through and provides shoppers with access to merchants and resources for the most popular areas of online shopping, including everything from apparel, sporting goods and electronics to cigars, music and toys. Merchants include a variety of the most popular, top-quality online vendors such as FAO Schwartz, FTD, The Gap, Land's End, REI, Spiegel, Virtual Vineyards and Wal-Mart to name a few. Yahoo! has also introduced a new "personal shopper" product search feature to help users further sort through merchant offerings and quickly get to the gifts they want to purchase.

For consumers who want to research products or services before they buy, the VISA Shopping Guide provides direct access to product details from vendor sites and editorial from magazines as well as a variety of online resources from yahoo.com, the world's leading guide to the Internet. Additionally, individuals can access consumer resources from experts such as the Better Business Bureau and the Consumer Information Center for tips to help ensure a safe and pleasant shopping experience this holiday season.

Know the Perfect Gift, But Don't Have Time to Surf for It?
Starting today, the VISA Shopping Guide by Yahoo! is making it even easier for people to maximize the efficiency of their online shopping experience with the new "personal shopper" product search. Created in conjunction with Junglee (http://www.junglee.com), a leading provider of search aggregation services, the new feature allows individuals to search for and find specific items throughout the entire shopping guide - without having to surf through all of the different merchants. For example, someone looking for a CD player can go to the Electronics category, choose to search for CD players by brand and/or price and then click "search." The "personal shopper" automatically searches through all of the online merchants on the VISA Shopping Guide by Yahoo! that offer CD players and returns a results list with all of the pertinent information needed to make a buying decision - the name of the merchant offering the product, the brand type, price, product features, shipping information and a link directly to the merchant to buy the product or obtain more information. This significantly reduces the time individuals need to spend surfing through the various merchant sites in the VISA Shopping Guide by Yahoo! to find the best deals for their gift ideas.

Special Offers for First USA Cardholders
Through Jan. 1, several merchants on the Guide in conjunction with First USA are offering special discounts for purchases made with a First USA credit card. The list of merchants offering specials include popular online and offline merchants such as Land's End, Fitness Zone, Amazon.com, www.Toys.com, Bruno Brothers, iBike, CDnow, Garden Escape and Soft·Mania.

About Yahoo!
Yahoo! Inc. (NASDAQ:YHOO) is a global Internet media company that offers a network of branded Web programming that serves millions of users daily. As the first online navigational guide to the Web, www.yahoo.com is the single largest guide in terms of traffic, advertising, household and business user reach, and is one of the most recognized brands associated with the Internet. Yahoo! Inc. provides targeted Internet resources and communications services for a broad range of audiences, based on demographic, key-subject and geographic interests. Yahoo! is headquartered in Santa Clara, Calif.

# # #

Press Contacts:

Jennifer Hwang
Yahoo!
jenhwang@yahoo-inc.com
(408) 731-3362

Lindsay Walsh
NRG PR
415-827-7026
lindsay@nrgpr.com