Yahoo! Shopping Shakes Up the Holiday Season Inside World's Largest Interactive Snow Globe

SUNNYVALE, CA - Nov. 22, 2004 -- This Friday, November 26, Yahoo! Inc. (Nasdaq: YHOO) will bring snow to New York City with the Yahoo! Shopping Snow Globe, an interactive winter wonderland located in the heart of Times Square. Designed to "shake up" the traditional holiday shopping experience, the snow globe will feature Yahoo!'s Comparison Shopping Santa and his many elves, eager to show consumers how to search and compare products on Yahoo! to find a great deal without fighting the crowds.

This Yahoo! Shopping winter wonderland will also feature custom-designed Wi-Fi Internet kiosks for instant online shopping gratification, as well as free digital photos with Santa inside the world's largest interactive snow globe. All photos will be uploaded to http://promotions.yahoo.com/santa, where consumers can view their photos and send a link to the site to friends and family directly from the snow globe. The Yahoo! Shopping Snow Globe will remain in Times Square through Saturday, November 27, open both days from 7 AM until 3 PM.

"When Yahoo! asked Absolute Hollywood to create the world's largest interactive snow globe, we were thrilled to take on the challenge of breaking our own size record and create this revolutionary snow globe for the event," said James Lanier, Director, Absolute Hollywood. "We wanted our snow globe to symbolically reflect the scale of the shopping experience on Yahoo!, as well as provide this visual type of wonderment that has delighted children and adults for generations."

"This event emphasizes the fun, ease and ultimate convenience of online shopping, whether people start shopping now or wait until the last minute," said Rob Solomon, VP and GM, Yahoo! Shopping. "Powered by Yahoo!'s award-winning Product Search, Yahoo! Shopping is the online destination for anyone searching for the right gift at the right price this holiday season."

Wish Big, Win Bigger

To celebrate the official start of the holiday shopping season, Yahoo! Shopping today launched its "Wish and Win" sweepstakes, offering consumers a chance to win one of five personality-themed wishlists or $10,000 in cash to use towards their own wishlist. Each themed wishlist offers something fun for anyone, including:

Playful - Plasma TV, hot tub, and more Fun-Loving - Rollerblades, snorkeling equipment, trampoline, and more Contemporary - Blackberry, iPod, diamond earrings, and more Trendy - Satellite radio, Segway, Yoga kit, and more Adventurous - all terrain vehicle, skis, camping gear and more

The promotion highlights the new "Save and Share" feature on Yahoo! Shopping, which makes it easy for consumers to create a wishlist by saving products from merchants across the Web into one location. These wishlists can be emailed to anyone, making it easy for consumers to let friends and family know what they want this holiday season. The sweepstakes will run until December 24, 2004; enter at http://shopping.promotions.yahoo.com/wishandwin.

There's No Place Like Yahoo! Shopping for the Holidays

Looking for a memorable gift for everyone on this year's list? The Yahoo! Shopping Holiday Gift Center (http://www.shopping.yahoo.com/holiday) makes gift giving simple and special by offering great ideas for the perfect gift. With Top 10 product lists in a variety of categories, and gift guides for a multitude of personalities, including the "trendy wife," "tech-savvy sister," "trendy brother," "the Creator," "the Rebel" and more, consumers can find a desirable gift for anyone on their giving list this year.

Yahoo!'s powerful Product Search engine recently expanded the ability to narrow by attribute, which makes it simple to search and sort through millions of "soft goods" products. Type "shoes" into Yahoo! Shopping, for example, and users can quickly and easily narrow tens of thousands of results by selecting various attributes - gender, age, shoe style, brand, store, price, and special deals.

Whether from the front page of Yahoo! Shopping or from within the Holiday Gift Guides, consumers can also take advantage of many comparison shopping tools and services available on Yahoo! Shopping, including side-by-side product comparisons, buyer's guides, price alerts, merchant and product ratings and reviews, free shipping and bargains pages and more.

About Yahoo! Shopping

Powered by Yahoo! Product Search, Yahoo! Shopping provides consumers with a comprehensive, relevant online comparison shopping experience. Yahoo! Shopping boasts a variety of tools designed to empower consumers with the information they need to make an informed purchase, including the new Save and Share feature, side-by-side product comparisons, detailed buyer's guides, consumer product and merchant ratings, unbiased expert product reviews, and more. Yahoo! Shopping is the No.1 comparison shopping destination on the Web. (Nielsen//NetRatings, October 2004)

About Yahoo!

Yahoo! Inc. is a leading provider of comprehensive online products and services to consumers and businesses worldwide. Yahoo! is the No. 1 Internet brand globally and the most trafficked Internet destination worldwide. Headquartered in Sunnyvale, Calif., Yahoo!'s global network includes 25 world properties and is available in 13 languages.

Contacts: Sabrina Crider, Yahoo! Shopping, 408-349-5524, sabrinaf@yahoo-inc.com Wendy Sept, Fleishman-Hillard (for Yahoo!), 314-982-1700, septw@fleishman.com

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