Careermosaic And Yahoo! Announce Multimillion Dollar Global Advertising Agreement For Internet Job Seeking And Employment

NEW YORK and SANTA CLARA, Calif. -- Nov. 17, 1997 --

CareerMosaic® (www.careermosaic.com), the premier employment site on the Web, today announced it has launched a multimillion dollar global advertising program on Yahoo!® (www.yahoo.com), the single largest navigational guide to the Internet. This international advertising and promotional program is the first of its kind for online recruiting on Yahoo!. CareerMosaic's advertising program begins this month and will continue through October 1998.

CareerMosaic is leveraging the Yahoo! Network of properties to reach key audiences in several languages from nine Yahoo! sites around the world including the main Yahoo! site and sites in Asia, Australia and New Zealand, Canada, France, Germany, Japan, Korea, and the United Kingdom/Ireland. CareerMosaic has purchased advertising banners on related Yahoo! job searches and major keywords and categories related to careers.

Over the next few months, Yahoo! and CareerMosaic plan to develop the first of many joint global promotional programs for jobs and employment, including customized career fairs in different languages and other events integrating Yahoo!'s community properties and CareerMosaic's global fairs. These programs will be promoted in highly visible ways on the front pages of numerous properties in the Yahoo! Network.

"This advertising agreement is a marriage made on the Web. It combines the strengths of the leading employment site with the Internet's number one navigational guide," said Bernard S. Hodes, president, CareerMosaic. "Yahoo!'s powerful distribution and local and global properties enable us to efficiently reach targeted audiences around the world and substantially enhance our visibility on the Internet."

"As a global Internet media company, CareerMosaic is a perfect partner, providing us with a unique opportunity to provide global advertising and distribution for their service," said Anil Singh, vice president of Sales for Yahoo!. "This is another example of Yahoo! creating a customized advertising program with a category leader."

CareerMosaic banners will also be placed within the employment pages of Yahoo!'s city and state Classifieds and Business and Economy category. In addition, CareerMosaic is a featured site on Netscape Guide by Yahoo!.

About CareerMosaic
CareerMosaic offers many features to job seekers and recruiters, including job listings from thousands of employers around the world; a full-text search of jobs listed in regional and occupational newsgroups; detailed descriptions of more than 400 of the world's leading corporations; virtual online job fairs that offer immediate opportunities with top employers; more than 50,000 resumes to search at no cost and free resume-posting; tips on job-hunting, resume-writing, and research tools; a special feature for college students, with links to employers and other resources for those entering the job market. CareerMosaic also offers industry-specific sites. CareerMosaic has a global reach, with individual sites in more than a dozen countries in Europe, Asia, and Australia.

CareerMosaic (www.careermosaic.com) was created and launched on the World Wide Web on July 4, 1994 by Bernard Hodes Advertising, Inc., the world's leading recruitment and employee communications agency and a division of the Omnicom Group. The site records over 25 million requests per month and over 225,000 job queries a day. CareerMosaic is the recipient of numerous awards for ease of use, functionality, and design and was recently highlighted on Good Morning America (ABC-TV) as the "most easy to use site." CareerMosaic is a registered trademark of Bernard Hodes Advertising, Inc.

About Yahoo!
Yahoo! Inc. (NASDAQ:YHOO) is a global Internet media company that offers a network of branded Web programming that serves millions of users daily. As the first online navigational guide to the Web, www.yahoo.com is the single largest guide in terms of traffic, advertising, household and business user reach, and is one of the most recognized brands associated with the Internet. Yahoo! Inc. provides targeted Internet resources and communications services for a broad range of audiences, based on demographic, key-subject and geographic interests. Yahoo! is headquartered in Santa Clara, Calif.

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