Online Shoppers Ring In New Year As Yahoo! Continues To Generate Record Holiday Sales

SANTA CLARA, Calif. -- Dec. 27, 1999 -- Yahoo! Inc. (Nasdaq: YHOO) today announced record order volume on Yahoo! Shopping for the period between Thanksgiving, Nov. 25, and Christmas, Dec. 25. During this time period, orders to Yahoo!® Shopping (http://shopping.yahoo.com) rose more than 385 percent over the previous year's holiday shopping season. With the peak holiday season coming to a close, people are still heading to Yahoo! to purchase millennium must-haves and take advantage of after-Christmas sales.

"Yahoo! is on its way to establishing itself as the world leader in enabling commerce transactions," said Jeff Mallett, president and chief operating officer of Yahoo! Inc. "With thousands of brands and more than 8,500 merchants, millions of products, features like Yahoo! Wallet, Gift Registry, Express Checkout, and other services such as comparison shopping and branded reviews, Yahoo! offers consumers the choice, convenience and value they want. By providing consumers with this proposition, Yahoo! will continue to grow as a premier online shopping destination."

During the holiday season, Yahoo! also announced it is reaching out to offline shoppers through an agreement with Kmart, which offers its customers free Internet access. Users of the service will be greeted by a co-branded My Yahoo! start page, giving consumers easy access to Yahoo!'s wide array of services and Kmart's new e-commerce offering, BlueLight.com. Yahoo! Shopping: Holiday Season Facts & Figures
· Total Yahoo! Shopping orders during the 1999 holiday season were close to five times the level during the same period in 1998
· In the five days between Dec. 13 and Dec. 17, 1999, Yahoo! Shopping processed more orders than during the entire holiday shopping season in 1998
· Order volume for the 30 days leading up to and through Christmas, Dec. 25, 1999, rose more than 110 percent over the prior 30 days leading up to and through Thanksgiving, Nov. 25, 1999
· The most searched for terms on Yahoo! Shopping during the peak holiday season were Gameboy, watches, Palm V, and Barbie
· Brand name retailers that have joined Yahoo! Shopping since Nov. 1, 1999 include: Brooks Brothers, Clinique, Coach, Eddie Bauer, Guess?, K-Swiss, Patagonia, Macys.com, NORDSTROM.com, Origins, Office Max, The Athlete's Foot, The Sports Authority, Toysrus.com, Victoria's Secret, Williams-Sonoma, and Zales Jewelers

Post-Holiday Sales on The Web
Consumers looking for after-Christmas sales can turn to Yahoo! Shopping and Yahoo! Auctions to find great deals across the Web from the comfort of home. Retailers looking to reach consumers in search of post-holiday bargains can set up and run after-Christmas sales online, host special millennium offers, and offer 1999 clearance sales through the new Yahoo! Merchant Auctions Program, unveiled on Dec. 15, 1999.

To participate in Yahoo! Merchant Auctions, retailers need simply to be registered for Yahoo! Store (http://store.yahoo.com), which offers merchants the ability to instantly create, publish and manage secure online stores to market and sell goods and services. Otherwise, businesses of any size also can participate in Yahoo! Merchant Auctions by registering for the Merchant Auctions Order Manager, a service that allows sellers to process an unlimited number of orders each month for just $29.95. These services are only available to U.S. merchants who have a merchant ID.

Special Offers for Participating Yahoo! Merchants
Through Jan. 31, 2000, Yahoo! is offering a $25 credit for Featured Auctions to any merchant who is participating in Yahoo! Merchant Auctions, a new program for Yahoo! Stores and other merchants to differentiate themselves and sell high-demand products and unique wares, offer special sales or liquidate hard-to-find inventory on Yahoo! Auctions. Featured Auctions helps any seller rise above the crowd of competing auctions and attract bidders to their auctions by bidding and paying for more prominent placement within Yahoo! Auctions' more than 3,600 categories. In addition to this offer, anyone who opens a Yahoo! Store through Jan. 31, 2000, also will receive one free month of store service (a $100 to $300 value).

New Features Help Consumers Maximize Purchasing Power
Yahoo! today added two new features to help consumers make even more of their online shopping experience: movie previews on Yahoo! Shopping and a My Yahoo! Auctions module on My Yahoo!. These latest enhancements bolster existing Yahoo! Shopping features such as Yahoo! Wallet, Express Checkout and Gift Registry, and Yahoo! Auctions services including My Auctions Booth, Featured Auctions and Merchant Auctions.

Preview This! - Cinematic buffs and star-struck consumers alike now can preview their favorite movies over the Internet on Yahoo! Shopping before making a video purchasing decision. Whether looking for classics, independent films or blockbusters, theater fans everywhere can access more than 4,000 movie trailers quickly and conveniently on Yahoo! Shopping's Movies and Video category. Working with VideoPipeline, Yahoo! Shopping has made these trailers available to help consumers easily find, preview and purchase their favorite movies from the comfort of their own homes.

My Yahoo! Auction Action - With the My Yahoo! Auctions module consumers can easily monitor the progress of auctions when offering items for sale, bidding for unique collectibles and memorabilia, or just following auctions of interest including Yahoo!'s ongoing charity auctions. For each auction tracked, the My Yahoo! Auctions Module highlights the current high bid and the person who is currently winning the auction, and gives easy access to the auction details. My Yahoo! Auctions even lets consumers know when they have been outbid. Like everything else on My Yahoo! (http://my.yahoo.com), it is a fun and simple way for people to see all they are interested in from one page.

About Yahoo!
Yahoo! Inc. (Nasdaq: YHOO) is a global Internet media company that offers a branded network of media, commerce, and communication services to more than 100 million users worldwide. As the first online navigational guide to the Web, www.yahoo.com is the leading guide in terms of traffic, advertising, household and business user reach, and is one of the most recognized brands associated with the Internet. The company also provides online business services designed to enhance Yahoo!'s clients' Web services, including audio and video streaming, store hosting and management, and Web site tools and services. The company's global Web network includes 21 World properties. Yahoo! has offices in Europe, the Asia Pacific, Latin America, Canada and the United States, and is headquartered in Santa Clara, Calif.

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