Yahoo! Welcomes Smarterkids.com As A Premier Merchant
Santa Clara, Calif. -- Dec. 27, 1999 --
Yahoo! Inc. (Nasdaq:
YHOO), a leading global Internet media company serving 105 million
users, today announced that SmarterKids.com Inc. (Nasdaq: SKDS),
a leading educational store on the Web, has joined its premier
merchant program. The two companies are teaming up to introduce
Yahoo!'s large user base to the award-winning content and e-commerce
opportunities available on the SmarterKids.com Web site (www.smarterkids.com).
With its thousands of quality educational books, software, games,
hands-on activities, and services from hundreds of manufacturers,
SmarterKids.com is aimed at helping parents take an active role
in their child's education.
As a premier merchant on Yahoo!, SmarterKids.com will have
fixed button placement in toy and children's educational product-related
categories throughout the Yahoo!® network of properties (www.yahoo.com). Additionally,
SmarterKids.com will run banner advertisements on various pages
within certain properties on Yahoo! including Yahoo! Shopping
(http://shopping.yahoo.com),
Yahoo! Yellow Pages (http://yp.yahoo.com),
and Yahooligans! (http://www.yahooligans.com),
the award-winning Web guide for children ages 7-12. SmarterKids.com
also has secured placement on select toy and educational keyword
search results pages. In addition, SmarterKids.com will participate
in Yahoo! front page promotions.
"The agreement with SmarterKids.com is yet another example
of our commitment to offering convenient, quality online resources
to our millions of users," said Anil Singh, chief sales
and marketing officer at Yahoo!. "We are working with SmarterKids.com
as a premier merchant because they share our commitment to understanding
our users' need for rich content in a fun and easy-to-use online
shopping environment."
"Through our relationship with Yahoo!, SmarterKids is
reaching families seeking high-quality educational products that
can help their children learn and develop," said Al Noyes,
senior vice president of sales and marketing for SmarterKids.com.
"Yahoo! and SmarterKids.com share a common interest, providing
consumers with a very powerful and personalized online shopping
experience focused on an extremely important priority--children."
SmarterKids.com and Yahoo! are working together to leverage
Yahoo!'s Fusion Marketing Online™ (FMO) programs. The FMO
approach to online marketing provides one-stop shopping for companies
seeking to secure a measurable presence on the Internet.
About Yahoo!
Yahoo! Inc. (Nasdaq: YHOO) is a global Internet media company
that offers a branded network of media, commerce, and communication
services to more than 100 million users worldwide. As the first
online navigational guide to the Web, www.yahoo.com
is the leading guide in terms of traffic, advertising, household
and business user reach, and is one of the most recognized brands
associated with the Internet. The company also provides online
business services designed to enhance Yahoo!'s clients' Web services,
including audio and video streaming, store hosting and management,
and Web site tools and services. The company's global Web network
includes 21 World properties. Yahoo! has offices in Europe, the
Asia Pacific, Latin America, Canada and the United States, and
is headquartered in Santa Clara, Calif.
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